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May 2020
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Amplify has executed one of its largest ever influencer-led campaigns to date for gaming giant EA. Working with more than 8 young creators across YouTube, TikTok and Instagram, Amplify crafted a bespoke campaign to promote Sims 4 and the launch of a new eco pack for the popular game. Creators including YouTube’s Georgia Productions, Grace’s World, Lily Grace and Ben Gerrans, as well as TikTok’s Did you know that being a YouTuber is ranked as the most desired career among young people? Sounds like fun, right? But while it might seem like an easy career choice, there’s a lot more going on behind the small screen that audiences can’t see.  From creating a personal brand, to pre and post production, and growing your online following, learning to stand out from the