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June 2020
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Youth entertainment agency Amplify is excited to launch AMPT, an exclusive brand of limited release creator merch. Every month, AMPT will release exclusive limited merch from some of Australia’s most popular online influencers.  All AMPT clothing items are limited edition products that are made to order. Earlier this month, AMPT kicked off its merch releases with Sydney local Ben Gerrans’ brand ‘Zealous label’.  Ben kick started his

A new generation is fast becoming young adults.  In 2005, social researcher Mark McCrindle coined the term “Generation Alpha” to identify the group born after Generation Z. A generation defined by unprecedented interconnection, diversity and rapid change.  There are already more than 1.6 million Generation Alpha’s in Australia.  Each week, more than 2.8 million Gen Alpha’s are born globally, and by 2030 they’ll represent 11% of the Australia's leading YouTube and TikTok stars were swamped with more than 1200 questions from hundreds of young people eager to learn the tricks of the trade at the debut of Amplify U.   Being a YouTuber is ranked as the most desired career among young people, but with no real world education options, it's not surprising budding creators jumped at the opportunity to interact with