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July 2020
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What do you get when you combine Australian Prime Minister Scott Morrison, pop star Jason Derulo, and one of Australia’s biggest online comedians? The answer is - ‘Ridin’ Scomo’ by Alright Hey, a popular new parody music video of Derulo’s ‘Ridin’ Solo’ that’s already clocked up almost a quarter of a million views in just a few days. Australian comedy influencer Alright Hey’s hilarious new Amplify has just completed Australia’s largest TikTok influencer campaign. 31 of Australia’s most popular TikTokers, including the Rybka Twins, Jamie Zhu, Nat Alise, Jefo and Georgia Productions showed off their #DeliveryDance on the platform as part of Menulog’s #DeliveryDance campaign. The campaign saw a staggering 12.7m views in just 5 days, and was the number one trending campaign in Australia on TikTok.  Menulog also encouraged to

From Karen to Gangnam Style, Rebecca Black’s Friday and Evil Kermit, ‘memes’ have shaped the way we understand and collectively interact with the internet. Coined in 1976 by evolutionary biologist Richard Dawkins, cultural ideas or ‘memes’ were no different than genes—concepts that spread themselves from brain to brain as quickly as they could, replicating and mutating as they went.  These memes were bits of cultural