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Amplify Live’s collaboration with Rimmel London positioned the brand as a must-have make-up for every young fan!

The Brief

Through partnering with Amplify Live, Rimmel wanted to engage and reach younger, digitally connected audiences.

Our Goals

Through integrating Rimmel with the AmplifyLIVE shows through activations and content creation, we sought to position Rimmel as top-of-mind for young, tech-savvy fans looking for make-up.

How We Amplified Rimmel

Amplify developed interactive Rimmel-specific stage segments for genuine show integration. Rimmel branding stood alongside top creators including Tyler Oakley and Troye Sivan, organically linking the brand to all earned media across digital, radio, tv & print.

We created an on-brand activation area (Rimmel Live Lounge) where fans got makeovers, charged their phones, met with influencers and danced to music with our DJs.

We had top content creators be ‘Rimmel Reporters’ who interviewed, documented and hosted throughout the whole 5-city tour.




Over 2000Makeovers


ImpressionsAcross Media

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