03 / 06

Australia’s First Kids YouTube Network

The Brief

Through the creation of Mega Awesome Wow, Australia’s first YouTube Kids Network, in early 2018, Amplify sought to produce multiple online platforms to house always-on content that consistently achieves engaged loyal viewing.

Our Goals

As a space for in-depth brand integration, Mega Awesome Wow comprises both Planet 1 Up, a broad-appeal YouTube channel for boys and girls featuring challenges, toys and movies, and Unicorn Squad, an online destination for young girls featuring DIY craft, makeovers, and games.

How We Amplified Mega Awesome Wow

Mega Awesome Wow has worked with some of the world’s leading influencers, celebrities and kids brands including Playstation, Lego, Nintendo, and My Little Pony to name a few. With a 75% video completion rate, over 23m+ video views, and 90k subscribers, Mega Awesome Wow is the perfect destination for brands wanting to access young audiences.

23M

Video Views

75%

Completion Rate

90K

Subscribers

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