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We introduced Rimmel to the Incredible world of Influencers

The Ask

In 2016, Rimmel wanted to engage and reach a younger and digitally connected audience.

The Solution

We partnered with Rimmel to powerfully integrate the brand into AmplifyLIVE and provide an amazing experience for our audience.Fusce in massa ut tortor pharetra eleifend eget et mauris.

What Did it Do

Developed interactive Rimmel-specific stage segments for genuine show integration.

Locked the Rimmel logo to Amplify, and have the Rimmel brand organically linked to all earned media across digital, radio, tv & print.

Created an amazing activation area (Rimmel Live Lounge) that allowed audience to get makeovers, charge phones, meet influencers and listen to music with our DJ.

Used a YouTuber to be the Rimmel reporter to interview, document and host throughout the whole 5 city tour

95%

UnpromptedBrand Recall

2000

Over 2000Makeovers

30M

ImpressionsAcross Media

Ready towork with us?

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