03 / 06

Build a beauty influencer campaign with some of Australia's Best Emerging Creators

The Ask

Rimmel wanted to reach and provide a unique contentexperience for its younger customers.

The Solution

Producing an interview series that allows Rimmel and Amplify’s audience to ask questions, talk, and meet some of the world’s most relevant influencers.

What Did it Do

Increased overall audience (boosted inbound traffic, drew in new Rimmel audience via talent and Amplify brand audience)

Increased brand recognition + visibility

Boosted brand authenticity and loyalty by facilitating fan/talent/brand interactions

35

Videos Across6 Months

2M

Video ViewsAcross Social

75K

Likes, Comments& Shares

Ready towork with us?

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