03 / 06

Build a beauty influencer campaign with some of Australia's Best Emerging Creators

The Ask

Help Rimmel products become more relevant to gen-z through content & influencers.

The Solution

Create a series of videos that help young girls get the looks they want by using talent they know and love.

What Did it Do

Produced 12 videos with Australian beauty YouTubers (Cartia Mallan, Chloe Szepanowski, Sage Erin)

Demonstrate use of Rimmel London products through different look

Distributed the content on owned & earned channels


Videos Across3 Months


Video Organic ViewsAcross YoutTube



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