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Amplify has executed one of its largest ever influencer-led campaigns to date for gaming giant EA. Working with more than 8 young creators across YouTube, TikTok and Instagram, Amplify crafted a bespoke campaign to promote Sims 4 and the launch of a new eco pack for the popular game. Creators including YouTube’s Georgia Productions, Grace’s World, Lily Grace and Ben Gerrans, as well as TikTok’s

https://www.youtube.com/watch?v=FjWR3FUO8Kg Did you know that being a YouTuber is ranked as the most desired career among young people? Sounds like fun, right? But while it might seem like an easy career choice, there’s a lot more going on behind the small screen that audiences can’t see.  From creating a personal brand, to pre and post production, and growing your online following, learning to stand out from the

In November 2019, Dante Moeller was a typical Aussie school boy finishing year 10 of high school.  Four months later, he has an online following of more than 650,000, accrued more than 20 million likes and is watched by hundreds of thousands of teens everyday.  How? There’s a simple answer. TikTok.  With 1.5 million Australians using the short-form video app every month, a large portion of whom

In this new world of social distancing, more people than ever before are turning to online platforms and social networks to escape the realities of the coronavirus pandemic, stay connected, and keep up to date with trends. Platforms like Instagram, Facebook and TikTok are full of coronavirus-themed memes which provide some much needed comic relief in this unprecedented time of crisis.  According to influencer marketing

Youth entertainment, events and talent agency Amplify is bolstering its gaming offering by signing a number of popular professional online gamers. Participation in online gaming in Australia has grown by as much as a third in March and April 2020 as more people look for at-home sources of entertainment. Amplify is Asia-Pacific’s leader in youth events, content and talent management, specialising in finding and building

If you’re not on TikTok, you’re being left behind. More than 1.5 million Australians are using the app every month, opening it on average eight times a day – nearly three times as much as Instagram and four times more than Snapchat. Globally, it’s been downloaded more than 1.5 billion times in just over three years, with the average user spending around 52 minutes per

Australia’s Biggest Glamazon has just wrapped up Season 2 of ‘Driving With’, sponsored by Ford Australia.  Amplify’s Alright Hey! partnered with Ford to create the hilarious 7-part series, driving around the likes of Christian Hull, Georgia Productions, DJ Tigerlily, and HealthyChick101. The series was launched in conjunction with the release of the new Ford Focus Active, and integrates talk of its jam-packed features and

A campaign to engage young people about the importance of social distancing and hygiene has gone viral across Instagram in the last 24 hours. The #ICanStopThis has been shared by high-profile young influencers including YouTube star Georgia Productions, models Ashton Wood and Harvey Petito, actress Ashleigh Ross, and TikTok creator Nat Alise, with a combined reach of 2.4 million people. Youth talent and events agency Amplify Live Director

Amplify is super excited to announce the launch of our new live program, ‘Quarantini Time’, hosted by Alright Hey! on our Instagram (@thisisamplify). During this period of social distancing and staying home, what better way to spend your night-in than to join your favourite creators as they go live on @thisisamplify, answering audience questions and shouting out fans - all whilst drinking a Quarantini!

A massive congratulations to Georgia Productions (@georgia_productions) for being nominated as the ‘Fave Aussie/Kiwi Content Creator’ at the 2020 Nickelodeon Kids’ Choice Awards! Georgia began her journey as a creator at the age of 13, releasing hilarious and relatable YouTube videos that focus on the funny aspects of everyday life. Now 20, Georgia has accrued more than 780,000 YouTube subscribers, and reaches hundreds of