Positioning HP as the go-to tech
brand for Gen-Z through events, content
HP wanted to popularise themselves as the premier computer brand for Gen-Z.
Amplify deeply integrated HP into our popular Amplify Live events, pushing out integrated content on socials and engaging Tyde Levi as an HP brand ambassador to drive a fanatical audience. To further proliferate HP’s branding, Amplify built and delivered a U.S. based, HP-sponsored interview series that featured some of the world’s most popular creators.
How We Amplified HP
Created a competition that garnered over 2000 video entries Australia Engaged one of Australia’s biggest inﬂuencers – Tyde Levi as the HP Ambassador Produced over 15 interviews Activated and integrated HP into #AmplifyLIVE