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case studies 

Georgia
Productions

Hey! Hi! Hello

Georgia Productions began her YouTube channel when she was 13, creating quirky, relatable comedic content that focuses on the funny aspects of everyday life. Now boasting more than 856k subscribers on YouTube, Georgia has accrued over 250m total views, establishing herself as one of Australia’s leading online youth influencers and a core part of the Amplify family.

Australian Girls

key audience

858000

youtube subscribers

298000

instagram

679
K

Facebook

85
%

female

250
M+

video views

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Dante
Moeller

Dante Moeller is Australia’s new TikTok heartthrob.

Dante’s charisma, charm and on-trend videos have won over hundreds of thousands of Aussie girls, with over 40% of his 588k+ followers living in Australia and aged between 13-17. The Sydney schoolboy is the perfect young creator for brands wanting to reach engaged and loyal youth audiences.

Dante’s high engagement is almost unparalleled, consistently stimulating engagement from over 25% of his audience who just can’t get enough! With more than 24 million likes on TikTok and 96k+ on Instagram, figures that are growing every hour, there’s no doubt Dante is a creator to watch in 2020!

Girls 8-17

key audience

588
k+

tiktok subscribers

24.4
M+

tiktok likes

70
%

female

25
%+

Engagement

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Nat
Alise

Nat Alise is Amplify’s family-friendly and light-hearted creator.
The Sunshine Coast local soared to fame on TikTok with her hilarious relatable videos that poke fun at everyday domestic activities and the joy of raising kids. Now with a massive following of over 927,000, Nat has accrued more than 52m likes on the platform to make her one of Australia’s top family friendly TikTokers.

Nat’s primarily younger audience look to her channel as an intimate insight into her personal and family journey, making it the perfect destination for family-oriented brands wanting to reach young eyes.

Young Kids, Families

key audience

922
k+

tiktok followers

18
k+

instagram

14
%

male

51.5
M+

tiktok likes

86
%

female

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Ben
Gerrans

Ben Gerrans is a young Sydney local who kick started his YouTube channel at the beginning of 2019 and has seen nothing but success since. Ben’s growth in following and engagement has been exponential across a range of social platforms.

From high energy challenge videos and vlogs, to images of world-travel and adventure, Ben’s quintessential Australian surfer vibe has earned him a loyal and engaged fan base. Ben’s vids have a natural Australian charm to them that can’t be denied, and his genuine authenticity and passion for making content to entertain makes him a  valued member of the Amplify family.

Australian Teens

key audience

107000

youtube subscribers

65100

instagram

39
%

male

61
%

female

7
M+

video views

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Alright
Hey!

As Australia’s biggest glamazon, Alright Hey! has been one of our favourite creators since he started his channel four years ago. His creative, fresh video ideas never fail to make us laugh, and the same goes for his loyal audience.

Alright Hey!’s easy and relatable humour fosters a personalised connection with his extensive fanbase, taking them through his most important and entertaining life journeys.

LGBTQI+ / Girls

key audience

79000

youtube subscribers

95000

Facebook

1.2
M+

TikTok likes

84
%

female

15
M+

video views

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Lily
Grace

Lily Grace’s light-hearted, bubbly personality make her videos a fan-favourite for young Australian girls. As the younger sister of Georgia Productions, Lily’s kid-friendly content captures her cutesy curiosity – some might even describe her as Adorkable.

Girls 8-17

key audience

108,000

youtube subscribers

67.6
k+

instagram

2.1
M+

TikTok Likes

85
%

female

10
M+

video views

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Lucas
White-Smith

Lucas White-Smith is an accomplished online creator and model.

As a local to Sydney’s Northern-beaches, Lucas’s adventurous Aussie content is loved by his local and international audience. Lucas has experienced solid growth recently, building an impressive following of 440K+ on TikTok with videos that often accrue millions of views.

Lucas also has an established Instagram following of 109K+, with a 50-50 split between young men and women.

His boyish charm and playful personality make him the ideal creator for brands wanting to position themselves as young, fresh and care-free.

Australian Girls

key audience

440
k+

tiktok subscribers

109
k+

insta followers

10.4
m+

TikTok Likes

50
%

Female

50
%

Male

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Tom
Smallwood

Tom Smallwood is Amplify’s classic Aussie boy next door. Rising to online fame through his comedic and cheeky YouTube videos, Tom has been killing it across all platforms recently, gaining hundreds of thousands of followers and millions of views. Tom’s is definitely a TikTok king, with his hilarious videos consistently entering the viral stream to reach audiences all around the world. Tom joins the Amplify family in a period of huge growth for his online audience, having established a massive following in just over a year, and not looking like slowing down anytime soon!

13-17 year olds

key audience

152.8
k+

tiktok

29300

instagram

6.9
M+

tiktok likes

20
M+

views

85
%

female

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Jamie
Zhu

Jamie Zhu is Australia’s cheekiest online comedian and prankster. With an online following of well over 5 million, Jamie’s hilarious prank videos have afforded the Chinese-Australian YouTuber considerable international fame. Jamie’s content is dominated by the hilarious pranks he pulls on either his conservative Chinese parents or strangers on the street – content that more often than not enters the viral sphere, stimulates engagement, and accrues millions of views.

Young Adults

key audience

795000

youtube subscribers

1.1
m+

instagram

60
%

male

21
M+

tiktok likes

5
M+

facebook

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Maddi
Beazley

Known as BeazKnees on her popular TikTok channel, Maddi Beazley is a creative young TikToker whose videos are watched and loved by hundreds of thousands of young people.

Ranging from lip syncs and make up, to costume challenges and dances, Maddi has developed a huge audience of more than half a million and 15m+ likes. Over half of Maddi’s followers are aged between 18 and 24, a key segment for brands seeking to reach young audiences.

Her videos are instantly recognisable, quirky and unique, gaining solid engagement and standing out from the crowd.

People 18-24

key audience

581
k+

TIkTok Followers

15.2
k+

Insta Followers

14.5
M+

TikTok Likes

75
%

Female

25
%

Male

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Meg
Rewitt

Meg Rewitt is your classic lovable girl next door. 

Meg’s on trend TikToks have earnt her a growing following of more than 150k+ and 2.1 million likes. Meg’s audience is primarily young Australian who can’t get enough of her hilarious videos, dances and challenges.

People 18-24

key audience

134
k+

TIkTok Followers

13
k+

insta followers

2.1
m+

TikTok Likes

70
%

Female

30
%

Male

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Josiah
Young

Josiah has built himself a considerable online following across TIkTok and Instagram. 

His relatable and funny videos are watched by thousands of Australians each week, as he humorously partakes in classic challenges and creates memes that young audiences love!

People 18-24

key audience

151
k+

TIkTok Followers

10.7
k+

Insta Followers

6.6
M+

TikTok Likes

50
%

Female

50
%

Male

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