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Georgia
Productions

Hey! Hi! Hello

Georgia Productions began her YouTube channel when she was 13, creating quirky, relatable comedic content that focuses on the funny aspects of everyday life. Now boasting over 795,000 subscribers on YouTube, Georgia has accrued over 215m total views, establishing herself as one of Australia’s leading online youth influencers and a core part of the Amplify family.

Australian Girls

key audience

795000

youtube subscribers

293000

instagram

15
%

male

85
%

female

210
M+

video views

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Ben
Gerrans

Ben Gerrans is a young Sydney local who kick started his YouTube channel at the beginning of 2019 and has seen nothing but success since. Ben’s growth in following and engagement has been exponential across a range of social platforms.

From high energy challenge videos and vlogs, to images of world-travel and adventure, Ben’s quintessential Australian surfer vibe has earned him a loyal and engaged fan base. Ben’s vids have a natural Australian charm to them that can’t be denied, and his genuine authenticity and passion for making content to entertain makes him a  valued member of the Amplify family.

Australian Teens

key audience

87600

youtube subscribers

59600

instagram

39
%

male

61
%

female

4.5
M+

video views

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Alright
Hey!

As Australia’s biggest glamazon, Alright Hey! has been one of our favourite creators since he started his channel four years ago. His creative, fresh video ideas never fail to make us laugh, and the same goes for his loyal audience.

Alright Hey!’s easy mix of humour and important messaging fosters a personalised connection with his extensive fanbase, taking them through his most important and relatable life journeys.

LGBTQI+ / Girls

key audience

79000

youtube subscribers

28500

instagram

1.1
M+

TikTok likes

84
%

female

15
M+

video views

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Lily
Grace

Lily Grace’s light-hearted, bubbly personality make her videos a fan-favourite for young Australian girls. As the younger sister of Georgia Productions, Lily’s kid-friendly content captures her cutesy curiosity – some might even describe her as Adorkable.

Girls 8-17

key audience

94600

youtube subscribers

62800

instagram

1.6
M+

TikTok Likes

85
%

female

8
M+

video views

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Tom
Smallwood

Tom Smallwood is Amplify’s classic Aussie boy next door. Rising to online fame through his comedic and cheeky YouTube videos, Tom has been killing it across all platforms recently with over 117k followers, 3.3m+ likes and 9m+ views on TikTok, as well as 61K subscribers on YouTube and more than 2.8m views. Tom’s is somewhat of a TikTok king, with his hilarious videos consistently entering the viral stream to reach audiences all around the world.Tom joins the Amplify family in a period of huge growth for his online audience, having established a massive following in just over a year, and not looking like slowing down anytime soon!

13-17 year olds

key audience

145800

tiktok subscribers

29100

instagram

6
M+

tiktok likes

85
%

female

6
M+

video views

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Jamie
Zhu

Jamie Zhu is Australia’s cheekiest online comedian and prankster. With an online following of well over 5 million, Jamie’s hilarious prank videos have afforded the Chinese-Australian YouTuber considerable international fame. Jamie’s content is dominated by the hilarious pranks he pulls on either his conservative Chinese parents or strangers on the street – content that more often than not enters the viral sphere, stimulates engagement, and accrues millions of views.

Young Adults

key audience

742000

youtube subscribers

1.2
m+

instagram

60
%

male

18.8
M+

tiktok likes

5
M+

facebook

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Blake
Pavey

Blake Pavey is TikTok’s very own Chris Lilley!

The rural Australian local rose to fame on TikTok by posting his hilarious, witty and relatable impersonation videos. Playing on his infectious Australianness, the young creator has now accrued more than 2.4m likes and 120k followers on the platform, receiving hundreds of thousands of views per videos.

As a TikTok up-and-comer, working with Blake is a highly effective way to reach young audiences around Australia.

13-17 year olds

key audience

137200

tiktok subscribers

2.8
M+

tiktok likes

35
%

male

65
%

female

7
M+

video views

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