United States of America
Argentina
United Kingdom
Japan
South Korea
Taiwan
China
Vietnam
Singapore
Indonesia
Philippines
Australia
New Zealand
Dubai
Turkey
Rosebery, NSW, 2018
Raffles Quay #11-07
048580, SG
Chino Roses Ave., Makati, PH
Los Angeles, CA 90049, US
Rosebery, NSW, 2018
Raffles Quay #11-07
048580, SG
Chino Roses Ave., Makati, PH
Los Angeles, CA 90049, US
Rosebery, NSW, 2018
Chino Roses Ave., Makati, PH
Raffles Quay #11-07
048580, SG
Los Angeles, CA 90049, US
In the lead up to the much anticipated release of Mean Girls in 2024, Paramount wanted to dominate the social space on TikTok by releasing content every Wednesday to promote the film in an engaging way
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
Simplify office lunches with Grab’s Group Order feature. Coordinate multiple orders effortlessly, allowing each person to choose their favorite dish. Enjoy hassle-free split payments, making it convenient for everyone. Perfect for busy office workers, streamline your lunch ordering today with Grab!
We collaborated with 23 TikTok Office Creators to produce engaging content on toxic office scenarios. The videos highlight the struggles of a single staff member managing everyone’s lunch orders and showcase the key benefits of Grab’s Group Order feature. The content is super fun and highly engaging!
After just one month, our collaboration with 23 TikTok Office Creators garnered 15 million views. One standout creator achieved an impressive 14% engagement rate, the highest in the group.
Promote Levi’s & New Jeans + Branded Effect and generate interest, engagement for audience to grab the BE via QR instore
Engaging Dancing and Entertainment Creators to showcase Levi’s product and promote the traffic to Levi’s store using TikTok content
The campaign successfully resonated with the Gen Z demographic, with a focus on showcasing brand impact through dynamic dancing and highlighting the new jeans collection. The engagement levels of both top and mid-tier creators post-promotion are considered robust. The video completion rate, reaching 16,200 across all audiences, signifies a healthy level of interest and effectively promotes awareness of the new product launch. Notably, the brand impact is prominently featured within the first 6 seconds, and the 6-second video views have reached an impressive 305,500. In summary, the campaign has generated significant attention and impact
Lazada would like to engage the audience in beauty & home area to download more of their application and build conversion on App Download
Drive traffic to Lazada Website using Anchor App Download Engage with 12-24 Emerging Tier KOL per month. The KOLs must use their own items they bought on Laada to make TikTok Content
The campaign gained more than 1M+ organic impression with the engagement of 3.5%
Since 1967 the Big Mac has always stood apart from any other burger. It’s one of the most iconic flavour and ingredient combinations in the world. This campaign celebrates everything fans love about the Big Mac to encourage new generations of fans.
McDonald’s re-introduced The Original Mouthful and encouraged consumers to complete the chant under 4 seconds.
We engaged 4 lifestyle creators to attempt saying the iconic chant for themselves in under 4 seconds using a customised branded TikTok filter, encouraging the audience to attempt the challenge.
Finalist at the shortlist stage of the Cannes Social & Influencer Lions
he campaign was to engage creators to help make an impact on Canva’s bottom line revenue, Raise awareness and drive revenue among Canva users and the Print market by driving key marketing moments.
This campaign was also Tiktok Australia’s first branded mission campaign
Engaging US creative creators who would be able to speak to their audience about the great products and service Canva Print provides. This was executed through a number of formats (Branded Mission, Pulse (Contextual), InFeed Ads, and Story Selection)
Over 19M views
13M: Videos with #PrintWithCanva
621 videos Across 429 creators
Canva shared – Throughout the campaign period Canva shared they had hit daily all time highs for print revenue orders and hit our weekly AR revenue targets which is AWESOME!
Adele is your bestie and big sister all in one. With a loyal and engaged following across TikTok, Instagram and YouTube, Adele Maree is a versatile and talented content creator who has captured the hearts of audiences across various platforms. With her magnetic personality and creative flair, she brings a unique and refreshing perspective to the digital world. Adele’s channel’s are focused on work, lifestyle, fashion, mindset, mental health, exercising, dating/relationships as well as her super cute dog, Franklin!
Adele also has her own podcast, Your Safe Space, where she offers an even deeper connection with her audience.
Alright Hey is the epitome of fabulousness and entertainment online. As Australia’s biggest glamazon, Matt has a keen eye for creativity and never fails to make his audience weep with laugher. He has had countless viral moments since he began creating content in 2015, Taylor Swift herself even liked a post of his recently!
In 2023 Matt was dropped into the Jungle to create content for I’m A Celebrity…Get Me Out Of Here! Outside of the social realm, his podcast High Scrollers with co-host Brittney Saunders debuted at number 1 on the charts and he also hosted the 2024 AiMCO Awards. Matt is currently on his second national comedy tour after selling out Sydney Comedy festival this year. Is there anything he can’t do?
After being crowned the winner of his love island season in 2022 alongside his partner, Austen has carved out his name in the social landscape creating a community that adores his infectious energy and authenticity. From mastering trends to showcasing his personal style, Austen is leading the charge in shaping the future of entertainment on TikTok. With his love for men’s fashion, lifestyle and fitness, Austen is your go-to creator for entertainment, inspiration and all things quirky and has opened up his very own PT business, Health 33.
Ben Gerrans is the ultimate Aussie creator with his surfer aesthetic, cool boy vibe and passion of music & Dj-ing. As one of Sydney’s most captivating young influencers, Ben’s presence on his platforms is a testament to his irresistible charm. With a natural Australian vibe that can’t be denied, his content exudes a unique and authentic appeal that keeps viewers coming back for more. Whether he’s sharing adventures, showcasing his talents, or simply brightening your day with his infectious smile, Ben’s content is a true reflection of his genuine passion for entertaining his audience
One of Amplifam’s newest additions to the roster, Bodhi Jako, is an up and coming creator known for his high quality, travel & lifestyle content. With his unique ability to storytell through his travel imagery and vlogs, Bodhi is your go-to content creator for aesthetic and breathtaking content pieces that has cultivated him an audience of over 200K collectively.
Brad is an online creator who is renowned for his incredible plant collection and green thumb. His content includes plant care tips, interior design DIY’S, and he also ventures into the lifestyle category. You may know him online as “the plant guy” but he is so much more than just that! Hailing from a digital media/ marketing background Brad fundamentally understands the client side. His passion for refined aesthetics is reflected in the high production quality of his content. Outside content creation, his passions include interior design, styling, fashion and mobile photography.
As a notable, original TikTok creator, Caleb has amassed a significant following of over 16M followers across his social channels. With avant-garde style content spanning across the horror, pop culture, lifestyle and parenting sectors, Caleb has cemented himself as a leading Australian digital creator.Whether it be deep-diving into conspiracy theories on his YouTube, sharing family style content on his Instagram, or narrative style content on his TikTok, Caleb has captured the hearts of followers globally.
Your go to chef for all things mouth-watering desserts, meet Catherine Zhang, the breakout star and winner of “Zumbo’s Just Desserts.” Catherine is redefining the pastry game with her jaw-dropping, Instagram-perfect creations. Co-owner of viral crepe truck, Kurepu, Catherine has been nailing incredible desserts and business ventures with her flawless execution and asian-influence on allrecipes.
Since her big win, Catherine’s been taking the culinary world by storm, building a massive social media following and sharing her dessert magic with fans worldwide. From captivating content to sold out food trucks, she’s inspiring and teaching the next generation of pastry enthusiasts how social and culinary skill live harmoniously. . With her incredible talent and magnetic personality, Catherine Zhang is the ultimate dessert trendsetter you need to watch.
Meet Chebbo, Australia’s very own burger king and a TikTok icon. With his rapid rise to fame in 2020, Chebbo has built a loyal following of fans eager to see his next recipe. From his family kitchen to national recognition, Chebbo’s culinary talent and entertaining content have captivated audiences worldwide.
Not one to shy away from opportunities, Chebbo has collaborated closely with both TikTok and Meta, sharing his success story and insights on panels, showcasing the impact of social media on his personal journey and his business ventures. Chebbo’s talent and creativity have also caught the attention of global brands like eBay, KFC, and Masterfoods.
Fresh from the love island 2022 villa, Claudia Bonifazio is the ultimate pocket rocket for all things fashion, beauty and lifestyle. After winning her love island season, Claudia’s audience look to her for her relatable content, infectious personality and cheeky quirks. From her makeup tips to her storytimes, Claudia brings a vibrant and fun energy to her platforms.
Deja is the Queen of the Teens. Known for her love of fashion, beauty and skincare, she has amassed a cult following of nearly 3M across her Instagram and TikTok channels.
In her spare time, she can be found playing fortnite, walking her dog, Dream and riding her electric scooter to the shops with her friends.
Deja also loves to hit the beach and create content based on the latest trends online with the rest of her family.
Known for his flawless transitions and colourful makeup looks, Dominic is a beauty and lifestyle creator who is always thinking outside the box. Dom has partnered with Amazon, Nike, Colgate, Mecca and Casetify and loves putting a Gen Z twist on traditional beauty trends. He is a proud member of the LGBTQIA+ and POC community, and speaks candidly about mental health.
Ella Jae is Australia’s ultimate travel bestie as she takes her audiences behind the lens of her chaotic travel adventures, daily life and everything in between. Currently based in Sydney, Ella’s infectious energy and passion for living unconventionally has captivated her audience! With over half a million followers on TikTok, Ella is growing at a rapid pace and is looking to partner with brands in the beauty, fashion, food, lifestyle and travel space!
Ella is a book publisher, illustrator, actress and social media superstar. She has accumulated over 2.5M followers across Tiktok and Instagram with her skit comedy and has a big presence in the US. Ella’s acting TV credits include guest roles on Halifax Retribution Channel 10, Playing for Keeps Channel 10, and Rosehaven ABC-TV. Since joining TikTok in mid 2021 she has amassed a combined following across social media of over 3 million people.
Ella is currently working on 3 Screen Australia funded series for which she is the writer, director, producer/co-producer and lead/co-lead performer: The Down Under (10 part comedy series on TikTok, winner of #GotAMinute with Screen Aus, Tiktok, and SPA- budget $25k), Bad Locals (10 part series on TikTok, recipient of the #everyvoice initiative – budget $100k) and You May Think I’m Joking (5 part series on Youtube, recipient of 2023 Skip Ahead initiative – budget $150k), all set for release through late 2023 and mid 2024. Below is a link to her acting showreel: https://vimeo.com/658272403/9884aa0546
Welcome to the vibrant world of The Empire Family, a captivating influencer family that shares their extraordinary lives on YouTube. Led by their charismatic parents, Bec and Beck, and supported by their adorable children, Prezley and Charli, The Empire Family offers a front-row seat to their exciting adventures, heartwarming moments, and hilarious challenges. Through their authentic storytelling and genuine interactions, The Empire Family has cultivated a dedicated community of subscribers who eagerly anticipate each new upload.
Gabbi Deiuliis is a content creator and lifestyle influencer known for her high quality, well edited content and calming presence online. With an interest for home comforts and a keen eye for colourful aesthetics, Gabbi captivates her audience with a unique blend of style, creativity, and an incredibly relaxing demeanour, evident in everything she posts. Gabbi showcases her love for colourful and cosy homewares, home decor, skincare routines, and delicious food and her latest beverage concoction. Her ability to curate visually appealing content resonates deeply with her audience, offering them a glimpse into her romanticised ‘home body’ lifestyle.
Georgia Productions began her YouTube channel when she was 13, creating quirky, relatable comedic content that focuses on the funny aspects of everyday life. Georgia now has a reach of more than 2 million, is a Nickelodeon Kid’s Choice Awards Winner, and has her very own Spotify Original podcast ‘Gee Thanks’ with her sister Lily Grace. Georgia has accrued more than 300m total views across YouTube, TikTok, Instagram and Facebook, establishing herself as one of Australia’s leading online influencers.
From morning routines to closet cleanouts, Grace is your go-to lifestyle YouTuber with years of experience. Beginning on her YouTube, Grace’s World, over 12 years ago, Grace is no stranger to the world of social media. Since then, Grace has started a new YouTube channel, Grace’s Room, with over 1 million subscribers. Sharing content of her everyday life, routines and challenges, Grace has built a loyal fanbase of young women who can’t wait to tune into her weekly videos.
Grace also shares content across TikTok and Instagram, giving insight into her passions and interests, and the life of an 18 year old girl!
Hallie and Maddi, the dynamic twin sisters hailing from Adelaide, are a powerhouse comedy duo. With their infectious energy and undeniable humour, they’ve made a name for themselves as hilarious comedy creators, working with a number of global brands including Amazon, Cerave, Priceline, and Hydralyte to name a few.
Beyond their life on socials, Maddi has emerged as a standout player in the Australian Football League Women’s (AFLW). Whilst Maddi is on the field, Hallie’s creative flair and eye for design have led her to establish Seeing Double, a fashion brand that is making waves in the Australian small business scene..
Hamish Briggs, otherwise known as Nurse Hamish, shares his infectious positive attitude and experience being a registered nurse with his highly engaged followers. Between skits, advice, vlogs and hilarious authenticity, Hamish has risen to popularity over the last few months and become known as TikTok’s favourite nurse. Nursing student or not, you’re bound to fall in love with Nurse Hamish and his incredible content!
Ian Zaro is an actor and sketch comedian who will never fail to put a smile on your face! He has amassed over 2.4 million followers across his channels and is known for his whacky facial expressions and hilarious skits.
On the big screen, Ian appeared in The Traitors (2023), ABC Hard Quiz (2023) Stan Original Nude Tuesdays (2022), The Panthers ( Paramount+ 2021,) and Black Comedy (ABC, 2015). He has also previously presented for NITV and hosted social vox pops for the 2022 TikTok Pride party.
Ian is a passionate member of both the LGBTQIA+ and Indigenous communities
Get ready to embrace the sunshine and laughter personified in the one and only Jack Cooper! Known for his chaotic and adventurous lifestyle, Jack takes you on a wild ride through his travels, mishaps, and infectious wheezing laughter. With a recent transition from being a full-time flight attendant, Jack has now set his sights on the sunny Brisbane, where he’s ready to spread his unique brand of humour and antics. Buckle up and join Jack on his hilarious escapades as he brings joy and laughter to every corner of the world. Prepare to be swept away by his infectious energy and get ready for an adventure-filled journey with the one and only Jack!
Self proclaimed country boy, Jack Tossol is just trying to make it out in the big smoke. Commanding a combined audience of almost 300,000 across TikTok and Instagram, Jack burst into the social media scene in the depths of lockdown, and has gained a loyal following for his classic Australian humour. From farmers to tradies, and sports fans to real estate agents, Jack creates hilarious and relatable skits and videos making light of all the Aussie favourites. With an incredible strong male Australian audience, Jack is a great creator to work with.
As reality tv royalty, Jack has been gracing our TV screens since he was a teenager.
Now a recognised face in the beauty and fashion space, Jack is a queer icon who is also an accomplished event performer, host and MC.
Starting her career out as a nurse, Jas and her twin sister, Renee, have taken the content world by storm. With a vibrant personality and creative flair, Jas has gained a dedicated following with her unique style, relatable humor, and talent for storytelling. She engages her audience with entertaining skits, challenges, and insightful life advice. Having recently moved into their first apartment, Jas is the relatable girl next door who has built a loyal community with her infectious energy and authentic voice.
Jeff van de Zandt, a nominee for the 2022 AACTA Awards, stands as a true creative powerhouse. With a diverse portfolio spanning from his role as the director of workshopcreative to his captivating presence on Instagram, where he commands an audience of over 109K followers, Jeff has established himself as a master of the media landscape. His keen insight and innovative approach set him apart, allowing him to navigate the ever-evolving world of media with unparalleled expertise. Whether he’s crafting compelling visual narratives or engaging his audience with captivating content, Jeff van de Zandt exemplifies the essence of creativity and innovation in the modern media sphere.
Jimmy has inspired thousands of people around the world with his TikTok videos that showcase both his positive outlook and humorous attitude towards his situation, as he navigates the world with a disability. Along with studying medicine, Jimmy has a keen eye for style and fashion, as well as a deep love for travel and exploring new places and meeting new faces.
Joe is a multifaceted performer, currently starring in the touring company of Wicked, across Australia.
With a flair for cutting edge fashion and a clean, lifestyle aesthetic, Joe is an exuberant talent who brings joy and sparks to his content.
A dancer, singer, actor, model and creator – he is a quintuple threat!
As the patriarch of Australia’s most TikTok famous family, Jonathan Clark has quickly become the much loved comic relief and voice of reason of the Clark’s.
Sober 6 years and dedicated to a clean, healthy and hard-working life, Jonathan is a businessman, gym-lover, doting father to Latisha and Deja and beloved husband to Kat.
Kat is one of Australia’s biggest digital creators, having amassed over 7M followers across all platforms in only a matter of years.
Her content covers Mum life but with 2 older kids, touching on first breakups, moving out of home & so much more.Following meteoric growth and engagement across her platforms in 2022, Kat won the AACTA Audience Choice Award for Best Digital Creator, as well as being crowned the TikTok Creator of the Year.
Kat is a co-host alongside her eldest daughter of the chart-topping podcast, Basically Besties, which has achieved over 6M streams in its first 10 x months and won the Listeners’ Choice Award at the 2023 Australian Podcast Awards.In 2024, Kat (alongside her family) won the AACTA Audience Choice Award for Best Digital Creator and shortly after, launched her brand new business, Kalade.In under 24 hours, the first release of products completely sold out.
Meet Lachy Mac, the comedic genius behind the hilarious content on TikTok. With his quick wit and infectious humour, Lachy has become a favourite among TikTok users craving a good laugh. Lachy’s videos are a mix of relatable skits, clever parodies, and witty commentary on everyday situations. His ability to find humour in the mundane and translate it into entertaining content is what sets him apart as a comedy creator. Whether he’s impersonating a relatable parent, poking fun at trends, or sharing hilarious anecdotes, Lachy’s comedic timing and delivery are on point.
Latisha is the daughter of TikTok Creator of the Year, Kat Clark. Latisha and her Mum refer to themselves as besties. Latisha has grown her large and engaged audience in a very short time, and is an inspiration to young girls going through a break up. She shares everything about her life from her fashion, fitness and beauty regime whilst being relatable and showing her low points. She co-hosts the chart-topping podcast, Basically Besties with her Mum.
Meet your new Mates. High school friends turned business partners and comedy trio, Mates Rates are the next Aussie comedy sensation. Composed of three lifelong friends: Kristo, Sammy, and Tom, Mates Rates have gained a following across TikTok for their hilarious skits, incredible impressions and funny content. Beyond their hilarious sketches, Mates Rates have ventured into the world of production, establishing their own production company. Their creative vision extends beyond the screen, drawing from their academic background in Media Arts and Production at UTS.
Mitchell is a content creator, stand-up comedian, podcaster and host/MC. A country boy who is now a Sydney city local, he has toured Australia with multiple sold out one-man shows, to rave reviews. In addition to his combined following of 650K across TikTok, Instagram and Facebook, Mitchell is the co-host of a popular podcast Is It Just Me?, which receives more than 80K listens every month.
Nat Alise is one of Amplify’s favourite family-friendly creators. The Sunshine Coast local soared to fame on TikTok with her hilarious relatable videos that poke fun at everyday domestic activities and the joy of raising kids, she now has a huge following of over 2m. Aside from all the wholesome comedy content, Nat believes in a better future for the next generation and talks to more serious topics, from supporting her LGBTQIA+ community, politics, bringing awareness to domestic violence and advocating body positivity.
Known for being a comedy sensation and one of the inaugural winners of Taylor Swift’s infamous ‘22 hats’, Oliver has captured the attention of audiences globally. His satirical content in conjunction with his relatable authenticity have allowed him to amass a combined social following of over 1.4 million followers; a figure which only continues to skyrocket. Oliver also regularly shares videos of him in his car covering popular songs, which have allowed him to go viral on multiple occasions.
Meet Pheveya, the 20-year-old TikTok sensation from Adelaide making waves with her empowering voice and sassy attitude. With a focus on the female experience, she gives advice and guidance to thousands of young girls.
Pheveya hosts the podcast “About Last Night,” where she delves into discussions on relationships, modern dating, and social issues. As she continues to grow her audience, she’s got all the makings of a TikTok star who is not afraid to speak her mind!
Having started her social media journey out with her twin, Renee has carved out a loyal following being known for her engaging content in fashion, beauty, and lifestyle. Treating her audience as her best-friend, Renee inspires and motivates her followers with her talent for storytelling while sharing the latest trends and encouraging self-love. She has established herself as a trusted source of inspiration and relatability within the social community.
Sam Fricker is an Australian diver who competed in the 2020 Tokyo Olympics. Fricker is also a Commonwealth Games medalist and was awarded the Australian Sports Medal by the Governor of New South Wales.
On social, Fricker has over 6.6 million followers and accrues over a billion views annually. He has collaborated with major brands such as Warner Brothers, Nike, TikTok Australia, and Amazon Prime, and has spoken at numerous events across Australia, including hosting a live show for the T20 Cricket World Cup from Fox Studios.
Sam has a deep passion for environmental sustainability. At just 16, he founded Sam’s Straws to combat the environmental impact of single-use plastics with eco-friendly wheat straws. In addition to his, he is an ambassador for the Starlight Foundation, Clean-Up Australia, and the Australian Olympic Committee’s Change-Makers Youth Forum. In 2024, he started the Diving Deep Podcast, where he interviews high performers about their success, challenges, and the skills they use to overcome adversity. Notable guests include the former Prime Minister of Australia and television host Osher Günsberg
TikTok’s fashion fairy and Brisbane-based designer Sam Todd has an undeniable passion for all things style. As the owner of the Australian label, The Volt, Sam shares a glimpse into the life of a business owner, former makeup artist, and fashion enthusiast. Her content showcases her unique perspective and love for fashion, creating a community that eagerly awaits her next fashion-forward ensemble.
Australia’s most followed TikTok Creator, Sarah Magusara has made waves across the social space amassing over 19M followers across her platforms. Originally blowing up because of her dance trends and young pregnancy, Sarah has grown her content to document her experience being a young mother of two, her struggles with eczema, child’s journey with ASD as well as all things fashion, beauty, wellness and fitness
Seb’s comedic and adventurous approach to social media has resonated with his large audience of 4M followers, he has successfully built a strong online community around his content. Through his consistent engaging content creation, and unique style that sets him apart from others in social media, he is able to connect with his audience through his skits.
Starr has amassed over 200k followers across her social media platforms (TikTok @starr, Instagram: @starrmcg) and is known for her hilarious skits. With content centred around Aussie nostalgia and those all too relatable relatable moments, Starr has built an impressive community and career as a comedy and lifestyle content creator
Alongside content creation, Starr also has a passion for hosting and presenting. She’s hosted livestreams and interviews for APV Luxe Listings, Stan Love Triangle and the 2022 TikTok For You Fest. On the red carpet she’s worked at the Elvis, Babylon and Barbie premieres, where she interviewed Margot Robbie, Baz Lurhmann, Austin Butler and many others! She has also hosted branded podcasts (Prime Video “Popsugar Rush’ and AFL ‘The Slice’) and a live national tour (Basically Besties Podcast Tour)
Steph Kelly, a dedicated nurse in paediatrics, disability advocate, and influential content creator, is making waves in both the healthcare and digital spheres. With an inspiring story of resilience and advocacy, Steph is breaking barriers and redefining perceptions about living with a disability. Steph aims to show the life outside of a disability, sharing her relationship, lifestyle, hobbies, and gorgeous poodle. Steph’s narrative is not just about overcoming obstacles; it’s about thriving and showing others that there is more to life than being ill.
Queen of relatable content, Sydney, has created a community of almost 500K followers that are obsessed with her and her daily life. Known for her insights into her relationship, Sydney plays in the beauty, fashion, lifestyle and cooking space, demonstrating how authenticity has no bounds! As co-owner of a boxing gym, Sydney brings her entrepreneurial flare throughout her content, Sydney is a new wave of Amplify talent that is one to watch.
Starting off in Love Island Australia S3 and S4, Tina Provis is the hot new bombshell on the scene! Sharing her day to day life as well as all things fashion, beauty and taste testing, Tina is the girl next door for all things lifestyle. Tina’s audience looks to her as a relatable voice and IT girl for pop culture and trends.
Tom Smallwood is Amplify’s home cook. Whipping up delicious meals in his home kitchen, Tom shows his audience that cooking delicious meals is achievable for everyone. Chef by day, Tom has been killing it across all platforms. gaining a following for his entertaining and mouth watering cooking videos.
Tom approaches each video with an accessible mindset, wanting to create videos and recipes that the average home cook can indulge in, without all the fancy training.
Powerhouse entrepreneur and fashion icon, Tom Tang, is known for his raw and vulnerable storytelling through his fashion, fitnes, relationship and business owner content. Having launched his sold out clothing brand, Zone Four, Tom has captivated audiences through his ability to shed light on day to day life in a comedic, raw and pesonalable lens, treating his community as his friends and family.
Launching a TikTok presence for Tinder Australia, directly targeting Gen-Z Aussie’s. By executing engaging, bite-size content pieces made for TikTok, Amplify has been able to grow their following to over 60k, and increased brand awareness across the platform.
Using a combined organic and paid media approach, Studios has produced high quality, boundary pushing and innovative content that has reached millions of Australians. From organic, platform-native content, to high-production assets created for paid social formats, Tinder has been the first dating app to test ad formats on platform alongside TikTok, helping to pave the way for TikTok marketing.
We deliver full account management, from weekly WIPs with clients to ensure collaboration on upcoming content and campaigns, as well as creator management, community management, and reporting on both a monthly and campaigns basis.
66k+ followers
1.6M likes
100M+ views
1.5M+ engagements
Worked with 70+ Aussie creators
Launched Basically Besties Podcast
12 original productions
4 global campaigns
Engage and expand Kat and Latisha Clark’s audience and relationship with fans through a podcast for Gen Z women.
Working closely with Kat and Latisha Clark, we developed a podcast format that would strongly appeal to their young female audience. From exploration of pop culture, to providing advice to loyal listeners, our approach was made with our besties front and centre.
Basically Besties took home the award for 2023 Listeners Choice at the Australian podcast awards. With over 10 million streams since launch and a sold out national tour, Basically Besties continues to be one of Australia’s favourite podcasts.
To push the Blackmores brand into a new generation of Gen-Zaudiences and establish their online voice brand presence on Tiktok. Balancing educational and product forward content with entertainment, story-telling and dynamic content to show how good health changes everything.
Using a combined organic and paid media approach with a focus on original vodcast productions, ongoing exciting Australian talent, NBL All Stars, and product forward productions to further propel the Blackmores brand on the platform.
1,065 Followers
2x Original Vodcast Productions
8.8M post views
Recurring partnership with 10 Australian creators
After the end of the writer’s strike, Warner Bros began reinvesting in large scale talent press tours. Our challenge was to support these press tours by driving anticipation and converting viewers to purchase tickets for Warner Brothers’ newest film releases, through curating engaging short form and sizzle content in a matter of hours post-event in multiple cities around the world.
It is key to move at speed on TikTok, particularly for red carpet coverage. Amplify’s global team is able to work across multiple time zones to deliver high quality, quick turnaround video edits so that we are delivering within just hours after a premiere. We combine this speed with a platform native creative approach to ensure our assets are not just first in market, but are also going to go viral.
As we have teams across multiple time zones, we’ve become a preferred post production partner for WB Global. We’ll receive footage from the team on the ground in multiple cities and provide on the spot edits – delivering content to post within hours from action to approval.
In the last year we've supported of;
8 Press Tours across 14 cities
Delivered 82 original assets less than 24 hours past event
Over 60 million organic total views and counting
Supoort on Warner Bros. Biggest Every Box Office Title, Barbie
Alongside the global campaign launch of It Starts With a Swipe™, which aimed to challenge everything people have thought about Tinder, including hook-up perception, Amplify was tasked to create a social-first content series that could extend this messaging past the campaign.
After hosting a number of impromptu dates for Meet Cute, we think Lachy Mac deserves to go on some dates for himself.
In the spirit of new adventures, we created a lucky-dip of extreme first dates for Lachy to go on, where shared firsts will strengthen the bond between him and his dates. From skydiving to paintballing, we put his dating skills to the test – helping him to find his perfect, adventure-loving match!
This content-first series tested Lachy’s ability to build a relationship with someone he met on Tinder in a fun and unusual way, by engaging him to go on 5 IRL Tinder dates with a twist… Encouraging the audience that Tinder can be a fun place to explore new connections and try new things, no matter how scary they may seem!
7 original assets
4 million views (2.9M organic)
Most positive audience sentiment within content that year
Best performing assets within that quarter, with paid engagement rates up to 3.3% & organic engagement rates up to 5.37%
Creator organically posted above deliverable requirements, resulting in 5x IG collab assets and a handful of IG stories from each shoot as additional value
Launch 2 x new TikTok accounts in Australia (@universalpicsanz and @warnerbrosanz)
Repurpose existing assets and make them TikTok native
Support opening weekend box office results
Capitalise on high-cost premiere events and activations
Create viral moments for new releases
Using a combined organic and paid media approach, Studios has produced high quality, boundary pushing and innovative content that has reached millions of Australians on TikTok.
We deliver full account management, from weekly WIPs with clients to ensure collaboration on upcoming content and campaigns, as well as creator management, community management, and reporting on both a monthly and campaigns basis.
289.7k followers on @warnerbrosanz
381.4k followers on @universalpicsanz
Multiple assets with 15M+ views
Celebrity interviews with Zendaya, Jack Black, Chris Hemsworth, Anya Taylor-Joy & Austin Butler
Supported over 40 new release films
Created viral moments for multiple new release films including Barbie, Dune Part Two, Challengers, Wonka and Beetlejuice Beetlejuice
Enhancing the TikTok presence for Klook ANZ, directly targeting 18-30 year old Aussie’s interested in travelling. Producing a variety of trending and evergreen content pieces made for TikTok, Amplify has helped consistently grow the Klook account by more than 10k followers in a 6 month period, and ultimately increased brand awareness across the platform.
With an approach of remixing existing content, Studios has produced innovative and educational content targeted at young Aussies. From trending content, to assets created strictly for paid formats on ground in Bali, Klook has heightened the travel app audience in Australia.
This remix-led strategy involves heavy collaboration alongside clients in fortnightly WIP’s. We consistently ensure to align on upcoming campaigns and regional focuses, in order to stay ahead of the game in terms of content roll-out, as well as frontrunner access to TikTok features and knowledge.
25k+ followers
466k likes
Executed and hosted the first Klook Kreator Event in Australia
1 International production
Promoted Rexona and Dove Men+Care in association with the Asia Cup. Encourage audiences to get involved with prize giveaways.
We enlisted 5 Indonesian and 4 South Korean creators with football backgrounds to build excitement around the Asia Cup, integrating these personal care products as essentials for fans. The creators encouraged their audiences to comment on their videos for a chance to win football-related prizes.
Boosted brand awareness by promoting Pears’ soap enriched with glycerin & natural oils for nourished skin.
Pears enlisted 8 UK creators to produce lifestyle content. These creators demonstrated how to incorporate Pears into their routines, highlighting its benefits for achieving nourished, healthy skin.
Create a fun and creative TikTok video that demonstrates the versatility and convenience of Vaseline’s Lip Care balms and cuties tubs!
Being a large multi-market campaign, we carefully selected top beauty creators with engaged audiences to to maximise potential reach. Creators localised their content to make it relevant to their audiences & some regions also cross posted their videos to Instagram. The market breakdown was as follows:
Australia 8 creators, Philippines 7 creators, Indonesia 7 Creators, Korea 8 Creators, Saudi Arabia 8 creators, Netherlands 5, Mexico 5 creators
The filter is currently a work in progress but we are looking to incorporate a game like aspect that encourages users to “easy pump & boost up” their skincare routine
As the objective is to educate and drive product confidence, we’d prefer to work with influencers with a strong background in skincare such as derms, cosmetic chemists, estheticians, nurses and beauty influencers etc.
Moisture Surge™ 100H Auto-Replenishing Hydrator is a refreshing oil-free, gel-based moisturizer that HYDRATES THE SKIN IN 3 SECONDS. MSH100H also penetrates deep into the skin, lasting 100 hours, locking in moisture for an endlessly plump, dewy glow.
Clinique launched the first-ever line of dermatologist-developed skincare in 1968.
The promise: to deliver effective, safe, clinically proven formulas that create great skin. The brand avoids using allergens, irritants and ingredients in ways that could potentially harm anyone’s skin.
KOLs to highlight Moisture Surge™ 100H Auto-Replenishing Hydrator as a must have for your self-care routine by showcasing the idea of Taking 3 For Me.
#3SaatJe (Taking 3 For Me)
Build brand awareness for Comfort’s new product launching throughout a Branded mission campaign on Tiktok
Amplify collaborated with 9 creators including 3 Mid tier & 6 Emerging tier who generate outstanding ideas to highlight this challenge in an authentic way and guide the followers to join this Branded mission.
Dr.Jart+ is an ever-evolving blend of form and function, creating skincare that works wonders with some of their most beloved collections around the world which includes the Cicapair™ Tiger Grass Color Correcting Treatment.
he hero product:
The Dr. Jart+ Cicapair™ Tiger Grass Color Correcting Treatment: Our bestselling green-to-beige cream instantly melts into skin to neutralize redness and leave you with natural, healthy looking coverage. It’s a fan-favorite around the world.
The campaign objective is to own “sensitive skin” “skin barrier” and “redness relief”
Manage the livestream for many brands that joined the Tiktok livestream Tet xom Tet du package
Engaging with KOLs who are good at selling in Tiktok livestream to create:
Launching new tiktok channel for Blackmores to raise the brand awareness for supplement products Create contents Manage tiktok channel
Engaging Doctors, Health & beauty talents, Family Oriented KOLs
4 x Top
7 x Mid
6 x UGC Talents
Founded in New York in 1991, Bobbi Brown helped change the face of beauty with a natural approach to makeup that rallied everyone to not only be who they are—but own how they look.
Everything starts with skin for a fresh, healthy-looking glow and builds from there with multitasking products, easy how-tos, and undertone-correct shades that look like your skin, only better—beauty for every real-life moment.
KOLs to show your audience that Bobbi Brown is the only #OldMoney luxury brand that KOLs to find that touch of timeless glam in their everyday lives.
Fizzo is launching a writing competition for young authors to create fresh love stories in three categories: Forced to Marry, School Drama, and Dark Romance, with total prizes exceeding Rp140 million.
Collaborating with 5 TOP KOL and 10 Buzzers
Fasting during Ramadan heightens bad breath concerns. Listerine’s antiseptic mouthwash with 4 essential oils ensures fresh breath and complete oral protection.
Collaborating with TOP-MACRO lifestyle KOLs
Telling the SAMSUNG brand story of ‘Life Opens Up With Galaxy’
Filming this experience as a docu-reality drama series as a vehicle to show what’s possible with Samsung, viewed by millions of people on TikTok.
Through the show these artists are mentored by our industry professionals to develop their own original song & film their official Music video, all while retaining full ownership of their Masters.
An opportunity for Gen-Z fans to find a community both online and through a live event.
This season, we’ll be utilising the Samsung Flip as our host – messages from our mentor that arrive on the Flip will be our version of ‘Tyra Mail’. All Galaxy Challenges & updates will be delivered through the device, allowing for natural moments for the contestants to interact with the phones.
We are not hiding the fact that the UNDSCVRD is presented by Samsung Galaxy, and is essentially sponsored content. Instead, we are owning the space of branding and partnerships on TikTok where we will highlight how best to use the devices. Our stylist will work with the contestants to bespoke / customise their Flip or Fold to match their Artist persona, as part of their make-over.
Additionally, all of the music videos will be shot on the Galaxy S23 Devices. We will be using traditional rigging pieces to film the videos, but rather than using Black Magic cameras, we want to show our audience that they can create professional music videos with a Samsung Device!
Our audience of super fans, influencers and music execs at the Finale event will get the opportunity to interact with the Samsung devices. If you’re not a Samsung user, we’ll ask you to check your phone in and we’ll lend you a Samsung device for the event to capture content. We’ll light up the audience with Samsung phones.More info about UNDSCVRD can be found here.
26 x Show Episodes
1 x 50-minute live stream
5 x Original Artists Singles
5 x Music Videos filmed on S23 Ultra
61k @UNDSCVRD_ARTIST TikTok followers
To build brand awareness for Pepsi Max’s global logo rebrand.
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The talent team strategically works on fostering long-term brand partnerships that elevate our creators and their long term goals. Working across a large variety of different markets, our creators have secured partnerships with international brands such as Shark Beauty (Clark Family + Hogan Twins), La Roche Posay (Adele Maree), MCo Beauty (Jack Cooper), Lego (Empire Family) and Diageo (Tina Provis). By leveraging our extensive industry connections and strategic insights, we are able to identify and secure authentic collaborations with both domestic and global brands that coincide with our talents’ organic alignments. Our dedicated team negotiates and manages these relationships, starting from pitching stages all the way through to final published content pieces. Through this we ensure our talent engages in meaningful and mutually beneficial partnerships.
Our talent team prides ourselves on offering a 360° management approach for our exclusive roster. From personalised branding and marketing strategy to securing exclusive opportunities with brands, media and platforms, we cover it all.
With access to industry-leading resources, networking events, and exclusive partnerships, our dedicated team provides ongoing career development so our talent can consistently evolve their personal and professional brands.
This personalised approach has opened opportunities for our creators beyond the social landscape. From speaking on TikTok and Meta panels to touring national podcasts, Amplify’s 360° approach prioritises diversification. Off social opportunities such as touring, merchandising, publishing, audio etc. are invaluable in securing longevity and sustained connection in this ever-changing market.
Some notable achievements include the Gee Thanks and Basically Besties National Podcast Tours, the Clark Family’s product launch with Benefit Australia in Sephora, as well as comedy tours and merch lines with Alright Hey, Mitchell Coombs and Ben & Zara.
At Amplify, we aim to propel our talent to the forefront of the media landscape. Through our existing media relationships and strategic networking, our talent management services include securing premium opportunities beyond the social sphere. From Louis Hanson hosting the ABC Mardi Gras live stream on national television to Jimmy Jan and Ben & Zara regularly being interviewed on the Morning Show, we understand the value of talent placements on legacy media outlets.
Louis Hanson is an Australian presenter, writer, podcaster and comedic content creator whose work has appeared in publications such as PEDESTRIAN.TV, The New York Times, SBS, Out Magazine, VICE and The Guardian. In 2021, Louis appeared in the Amazon original sketch comedy show ‘The Moth Effect’. In the presenting realm, Louis has fronted campaigns for TikTok, Instagram, Dan Murphy’s, PEDESTRIAN.TV, Tinder, AirAsia, Bonds and adidas Australia, among others. He also hosted ‘Pedestrian Daily’ – a Spotify Exclusive morning news podcast and posts content to the 250k audience he’s grown across social platforms.
Lily Grace’s light-hearted, bubbly personality make her videos a fan-favourite for young Australian girls. In addition to her large following on YouTube, Instagram and TikTok, Lily has a Spotify Original podcast, Gee Thanks, with her sister Georgia Productions. She is very passionate about mental health.
Iconic dad and daughter duo, Ben and Zara, have taken over TikTok with their spot-on lip-sync performances covering Aussie classics to popular 90s tracks. Amassing almost 5M followers worldwide, This dynamic duo is here to brighten your day with their captivating content and genuine personalities. With their creative storytelling, infectious energy, and unique bond, Ben and Zara have quickly become one of the most beloved and sought-after content creators on TikTok. Ben and Zara have been featured on Studio 10, Sunrise, and have been interviewed by People Magazine. Their energy is infectious, and they’re just getting started!
Arisa is an Australian skateboard prodigy. She won the Laureus award for Action Sports person in 2024 and has qualified for the Paris Olympic games.
In 2023, she became the first female athlete to successfully execute a 720 trick, which involves completing two full rotations mid air. The 720 trick was made famous by Tony Hawk, who first performed it in 1985. In 2024, she recently became the first female to complete the Switch McTwist as well as the 900.
Arisa is an ambassador for Vans and also a part of the Monster Energy Army.
