Amplify partners with hayu to promote final season of Keeping Up With the Kardashians.
Youth talent and content agency Amplify has partnered with hayu (NBCUniversal) to promote the final season of Keeping Up With the Kardashians.
To generate buzz into the premiere of the series, which premiered exclusively on the 19th of March on hayu, Amplify produced a high-impact activation where some of Australia’s top lifestyle influencers were made over into iconic Kardashian looks. The activation and content featured in both the Daily Mail and the social channels of the talent involved.
Sydney based stylist Jess Pecoraro, styled Bachelor star Brittany Hockley and TV host Nikki Phillips in high street outfits while recreating one of Kim and one of Khloe’s top looks. To help recreate the looks, Amplify engaged prominent make up artist, Makeup With Jah and hair stylist Natalie Anne. Together, the talent and artists have a combined Instagram following of 1.2 million.
Content from the activation has already been viewed by hundreds of thousands of fans online, with Brittany Hockley’s Instagram Reel of her transition into Khloe Kardashian reaching more than 250,000 fans.