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  -  Amplify Blogs   -  Amplify’s Hayu campaign reaches over 4 million on TikTok

Amplify has partnered with global streaming service Hayu to promote the launch of Season 19 of Keeping Up With The Kardashians on TikTok.

Amplify worked collaboratively with the streaming service, which is owned by NBC Universal, to produce an original sound to go viral on Hayu’s TikTok.

Our in-house team of editors, music producers and marketers created the viral sound which featured original music and snippets from Keeping Up With The Kardashians.

Amplify engaged 12 of Australia’s top TikTok creators, lead by Australia’s most followed TikToker Sarah Magusara, to create their own lip sync or dance to the sound.

So far, the content has gained more than 4.5m views (and counting), plus a staggering engagement of over 750K.

This success was amplified by more than 350 UGC (User-Generated Content) videos of fans that created their own TikTok content from the sound on Hayu’s TikTok.

Check out the full content here

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