A new generation is fast becoming young adults. In 2005, social researcher Mark McCrindle coined the term “Generation Alpha” to identify the group born after Generation Z. A generation defined by unprecedented interconnection, diversity and rapid change. There are already more than 1.6
https://youtu.be/7WQWRxAVcMY Australia's leading YouTube and TikTok stars were swamped with more than 1200 questions from hundreds of young people eager to learn the tricks of the trade at the debut of Amplify U. Being a YouTuber is ranked as the most desired
Amplify has executed one of its largest ever influencer-led campaigns to date for gaming giant EA. Working with more than 8 young creators across YouTube, TikTok and Instagram, Amplify crafted a bespoke campaign to promote Sims 4 and the launch of
https://www.youtube.com/watch?v=FjWR3FUO8Kg Did you know that being a YouTuber is ranked as the most desired career among young people? Sounds like fun, right? But while it might seem like an easy career choice, there’s a lot more going on behind the small screen that
In November 2019, Dante Moeller was a typical Aussie school boy finishing year 10 of high school. Four months later, he has an online following of more than 650,000, accrued more than 20 million likes and is watched by hundreds of
In this new world of social distancing, more people than ever before are turning to online platforms and social networks to escape the realities of the coronavirus pandemic, stay connected, and keep up to date with trends. Platforms like Instagram, Facebook
Youth entertainment, events and talent agency Amplify is bolstering its gaming offering by signing a number of popular professional online gamers. Participation in online gaming in Australia has grown by as much as a third in March and April 2020 as
If you’re not on TikTok, you’re being left behind. More than 1.5 million Australians are using the app every month, opening it on average eight times a day – nearly three times as much as Instagram and four times more than
Australia’s Biggest Glamazon has just wrapped up Season 2 of ‘Driving With’, sponsored by Ford Australia. Amplify’s Alright Hey! partnered with Ford to create the hilarious 7-part series, driving around the likes of Christian Hull, Georgia Productions, DJ Tigerlily, and HealthyChick101.
A campaign to engage young people about the importance of social distancing and hygiene has gone viral across Instagram in the last 24 hours. The #ICanStopThis has been shared by high-profile young influencers including YouTube star Georgia Productions, models Ashton Wood and Harvey