Alright Hey’s viral Red Rooster campaign sees 25% increase in brand reach.

It started as a cheeky TikTok, and blew up into one of the most viral TikTok campaigns of the year!

Amplify’s Alright Hey is known for his BIG personality, online comedy and trend-setting content, and when a Red Rooster themed TikTok went viral, his audience couldn’t get enough of his tongue in cheek investigation into the popular fast food chain.

Accusing the Aussie chain of money laundering (using their constantly empty stores as evidence), Alright Hey caught the eye of Red Rooster’s team and was invited by the CEO himself to investigate the head office and stores firsthand. 

The 4 pieces of Red Rooster themed content produced by Alright Hey reached an audience of more than 840,000, gained 142,700 likes, 1700 comments and 2100 shares – figures which were 98% Australian. 

As a result, Red Rooster’s social accounts saw a 25% growth in reach during the campaign, with the brand elevated to the For You pages of almost a million Aussies on TikTok!

See the content here


Related Post
This past quarter, Amplify has welcomed some of Australia’s biggest names on TikTok, to our roster of exclusively managed creators!   Millie Ford @millie Millie or previously known as MilliGram96 is known for her perfect impressions of quirky substitute teachers, school mums and sports coaches. Her ‘spot-on’ portrayals of school faculty have gained her over […]
Amplify is excited to announce the launch of UNDSCVRD, the hottest new music show presented by Samsung Galaxy airing exclusively on TikTok. Five up and coming Aussie musicians will have the chance to develop their own original song into a fully fleshed out single with their own music video.  Four times platinum, multi-mega stars The […]
Creator economy agency and production studio Amplify has appointed Sonja Stindl as their new Head of Talent. This recognises the need for a dedicated resource to work with their growing roster of online content creators across TikTok, Instagram, and YouTube. Founded by digital media veterans Tom Maynard and Alex Reid, Amplify has built a creator […]