The campaign saw a staggering 12.7m views in just 5 days, and was the number one trending campaign in Australia on TikTok. Menulog also encouraged to fans to complete their own Delivery Dance to win a year’s free worth of Menulog.
To enter the competition, fans had to use the official Snoop Dogg song ‘Did Somebody Say Menulog’ by ‘Menulog’ and then film themselves getting food in the best way possible. The campaign saw hundreds of pieces of UGC and an increase in Menulog’s TikTok following of more than 7000%.
Menulog’s #DeliveryDance campaign was no.1 trending in Australia.
To help amplify Menulog’s #DeliveryDance campaign, we engaged 31 of Australia’s most popular TikTokers.