Youth entertainment agency Amplify has partnered with graphic design platform Canva, Australia’s most successful start-up, for a global TikTok campaign.
Working collaboratively with Canva, Amplify created the #CanvaVideo campaign to millions of online creators in the United States and Brazil.
The campaign promoted Canva’s new range of video capabilities, including hundreds of customisable TikTok templates that allow online creators to add flair to their TikTok aesthetic.
Amplify sourced 14 influencers, including some of the USA’s and Brazil’s most popular TikTokers. Among the talent were the USA’s Pierson Wodzynski, Andrew Davila and Katie Feeney, who have a combined following of more than 15 million, and high-profile Brazilian talent including Camilla Rocha, Juliana Motta, Tati Nunes and Vanessa Bonandi.
After just two weeks, the campaign has organically reached more than 3.8 million on TikTok, and engaged over 600K, with thousands of comments from fans that were eager to try Canva after the recommendations from their favourite influencers.
Canva also saw a massive 130% increase in their TikTok following, establishing a long-term relationship with thousands of creators on the platform.
