Amplify’s EA campaigns reach more than 6 million fans
Leading youth talent and production agency Amplify is a trusted influencer partner for gaming giant EA in Australia.
In 2020, Amplify’s campaigns for EA reached more than 6 million fans, and engaged a further 1 million.
In partnership with EA, the Amplify team worked with multiple young influencers, including the Rybka Twins, Jefo, Fash, Liam Ferrari, Georgia Productions, and Harvey Petito, to create more than 130 pieces of content for games like the Sims 4, Apex Legends and FIFA21.
Amplify worked with these non-endemic gaming creators to build awareness for EA’s products among lifestyle audiences on TikTok, Instagram and YouTube, re-engaging a new wave of gamers across social.