Amplify’s Guide To: Memes

Amplify has just completed Australia’s largest TikTok influencer campaign.

31 of Australia’s most popular TikTokers, including the Rybka Twins, Jamie Zhu, Nat Alise, Jefo and Georgia Productions showed off their #DeliveryDance on the platform as part of Menulog’s #DeliveryDance campaign.

The campaign saw a staggering 12.7m views in just 5 days, and was the number one trending campaign in Australia on TikTok.

Menulog also encouraged to fans to complete their own Delivery Dance to win a year’s free worth of Menulog.

To enter the competition, fans had to use the official Snoop Dogg song ‘Did Somebody Say Menulog’ by ‘Menulog’ and then film themselves getting food in the best way possible.

The campaign saw hundreds of pieces of UGC and an increase in Menulog’s TikTok following of more than 7000%.

Check out the content here

Billy Gleeson
Billy Gleeson is the Partnerships Manager for Amplify. He writes about Amplify’s recent campaigns, talent updates, trends in the social landscape, and recent news!
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