Amplify’s Hayu campaign reaches over 4 million on TikTok

Amplify’s Hayu campaign reaches over 4 million on TikTok
Amplify has partnered with global streaming service Hayu to promote the launch of Season 19 of Keeping Up With The Kardashians on TikTok.

Amplify worked collaboratively with the streaming service, which is owned by NBC Universal, to produce an original sound to go viral on Hayu’s TikTok.

Our in-house team of editors, music producers and marketers created the viral sound which featured original music and snippets from Keeping Up With The Kardashians.

Amplify engaged 12 of Australia’s top TikTok creators, lead by Australia’s most followed TikToker Sarah Magusara, to create their own lip sync or dance to the sound.

So far, the content has gained more than 4.5m views (and counting), plus a staggering engagement of over 750K.

This success was amplified by more than 350 UGC (User-Generated Content) videos of fans that created their own TikTok content from the sound on Hayu’s TikTok.

Check out the full content here

Billy Gleeson
Billy Gleeson is the Partnerships Manager for Amplify. He writes about Amplify’s recent campaigns, talent updates, trends in the social landscape, and recent news!
Related Post
This past quarter, Amplify has welcomed some of Australia’s biggest names on TikTok, to our roster of exclusively managed creators!   Millie Ford @millie Millie or previously known as MilliGram96 is known for her perfect impressions of quirky substitute teachers, school mums and sports coaches. Her ‘spot-on’ portrayals of school faculty have gained her over […]
Amplify is excited to announce the launch of UNDSCVRD, the hottest new music show presented by Samsung Galaxy airing exclusively on TikTok. Five up and coming Aussie musicians will have the chance to develop their own original song into a fully fleshed out single with their own music video.  Four times platinum, multi-mega stars The […]
It started as a cheeky TikTok, and blew up into one of the most viral TikTok campaigns of the year! Amplify’s Alright Hey is known for his BIG personality, online comedy and trend-setting content, and when a Red Rooster themed TikTok went viral, his audience couldn’t get enough of his tongue in cheek investigation into […]