Working with more than 8 young creators across YouTube, TikTok and Instagram, Amplify crafted a bespoke campaign to promote Sims 4 and the launch of a new eco pack for the popular game.
Creators including YouTube’s Georgia Productions, Grace’s World, Lily Grace and Ben Gerrans, as well as TikTok’s Nat Alise, Maddison Beazley, Harvey Petito and Tara Belrose all created personalised and engaging content to promote Sims to their combined following of more than 9 million.
The campaign involved each creator acting out a day in the life of their Sim. From outfit changes that match their avatar, to completing the same activities as seen in the game, this campaign brought the online world into reality.
The creator-led campaign has already received more than 2.7 million views and 420k likes, with more pieces of content on the way!