Amplify’s Sims 4 campaign reaches millions

Amplify has executed one of its largest ever influencer-led campaigns to date for gaming giant EA.

Working with more than 8 young creators across YouTube, TikTok and Instagram, Amplify crafted a bespoke campaign to promote Sims 4 and the launch of a new eco pack for the popular game.

Creators including YouTube’s Georgia Productions, Grace’s World, Lily Grace and Ben Gerrans, as well as TikTok’s Nat Alise, Maddison Beazley, Harvey Petito and Tara Belrose all created personalised and engaging content to promote Sims to their combined following of more than 9 million.

The campaign involved each creator acting out a day in the life of their Sim. From outfit changes that match their avatar, to completing the same activities as seen in the game, this campaign brought the online world into reality.

The creator-led campaign has already received more than 2.7 million views and 420k likes, with more pieces of content on the way!

Billy Gleeson
Billy Gleeson is the Partnerships Manager for Amplify. He writes about Amplify’s recent campaigns, talent updates, trends in the social landscape, and recent news!
Related Post
Amplify is excited to announce the launch of UNDSCVRD, the hottest new music show presented by Samsung Galaxy airing exclusively on TikTok. Five up and coming Aussie musicians will have the chance to develop their own original song into a fully fleshed out single with their own music video.  Four times platinum, multi-mega stars The […]
It started as a cheeky TikTok, and blew up into one of the most viral TikTok campaigns of the year! Amplify’s Alright Hey is known for his BIG personality, online comedy and trend-setting content, and when a Red Rooster themed TikTok went viral, his audience couldn’t get enough of his tongue in cheek investigation into […]
Creator economy agency and production studio Amplify has appointed Sonja Stindl as their new Head of Talent. This recognises the need for a dedicated resource to work with their growing roster of online content creators across TikTok, Instagram, and YouTube. Founded by digital media veterans Tom Maynard and Alex Reid, Amplify has built a creator […]