#Itsfromboohoo: Amplify collabs with boohoo for viral TikTok challenge
Australia’s leading youth talent agency Amplify has partnered with boohoo in Australia as part of the viral #itsfromboohoo TikTok challenge.
The challenge involves TikTokers showing off their dance moves to the original ‘It’sfromboohoo’ song posted on the boohoo TikTok.
Amplify engaged seven of Australia’s most popular young creators, including Cloutom, Sammy Purssey, Maddie Beazley, Dante Moeller, Ash Ross, and Millie & Chloe to amplify the campaign in Australia.
These creators showed off their awesome new boohoo outfits to their combined following on TikTok and Instagram of more than 4 million.
The #itsfromboohoo hashtag has more than 117 million views on TikTok, generated from over 16,000 UGC videos of fans showing off their outfits.